Preparing a brand identity project
A practical checklist for goals, materials and deliverables before identity work.
Define your objective
Start with the audience, purpose and priority action. Share what success looks like for your team and which materials already exist.
Prepare your materials
A new brand or an inconsistent existing identity needs a shared visual language. Brand identity work creates a system beyond a single logo.
Agree on scope and responsibilities
List deliverables, formats, channels and the people responsible for approvals. Clarify what is included in the proposal and what needs separate planning.
Plan approvals and delivery
We clarify the message and audience first, develop a visual direction, test it in real applications and agree on usage rules and deliverables.
Review before publishing
Check the agreed formats, links and responsive behaviour where relevant. Combine feedback into a clear approval and keep the final files organised.