Brand Identity Design
From logo, colour and typography to a practical guide: a coherent identity for print and digital.
Discuss this service
When it helps
A new brand or an inconsistent existing identity needs a shared visual language. Brand identity work creates a system beyond a single logo.
What is included?
- Review of brand goals, audience and existing visual language
- Logo, colour palette and typography system
- Identity applications and a practical usage guide
- Production files for print and digital
How we work
We clarify the message and audience first, develop a visual direction, test it in real applications and agree on usage rules and deliverables.
Common questions
How is an identity different from a logo?
The logo is one element. Identity also covers colour, typography, visual language and application rules.
Can we retain our current logo?
Yes. Where appropriate, a refreshed system can be built around the existing mark.
What files are delivered?
Vector files, usage guidance and agreed applications. Formats are confirmed before work begins.