Choosing a social media agency
Compare content approach, deliverables, approvals and responsibilities when choosing an agency.
Define your objective
Start with the audience, purpose and priority action. Share what success looks like for your team and which materials already exist.
Prepare your materials
Social communication is more than a post count. Purpose, brand voice and platform behaviour should work together.
Agree on scope and responsibilities
List deliverables, formats, channels and the people responsible for approvals. Clarify what is included in the proposal and what needs separate planning.
Plan approvals and delivery
We review existing accounts and materials, define themes and approvals, and agree which team handles publishing, community management, production and advertising.
Review before publishing
Check the agreed formats, links and responsive behaviour where relevant. Combine feedback into a clear approval and keep the final files organised.