What is email marketing? Planning an email
Understand email marketing and prepare your message, audience, template and pre-send checks.
Define your objective
Start with the audience, purpose and priority action. Share what success looks like for your team and which materials already exist.
Prepare your materials
Email marketing communicates a brand message to a defined audience through email. Effective design starts with a clear goal, readable content and one primary action.
Agree on scope and responsibilities
List deliverables, formats, channels and the people responsible for approvals. Clarify what is included in the proposal and what needs separate planning.
Plan approvals and delivery
We confirm the sending platform, audience and campaign goal, then adapt the design. Automation, sending operations and measurement are scoped separately.
Review before publishing
Check the agreed formats, links and responsive behaviour where relevant. Combine feedback into a clear approval and keep the final files organised.